In a true full circle moment, the catchphrase of summers past has brought its own wine to life — in the form of this “rose all day” wine that is, quite literally, a rosé called “rosé all day”. As Bustle Editor Lucia Peters observed, we have officially reached “peak rosé”; and truly, fellow basics, didn’t we all see it coming for a while now? The escalation of rosé gummy bears, of frosé, of the rosé forty — didn’t we all know that it would eventually lead to a moment like this one right now, when we finally flew too close to the rosy-hued, slight-chilled sun?
The cheekily-titled wine comes courtesy of Biagio Cru and Wine Spirits, and will be available in both a bottle and can at major wine retailing stores. The bottle will sell for $12.99, which is a more than reasonable price for taking the perfect ‘gram — because really, we’d all be lying to ourselves if we pretended we were just drinking this stuff for the taste. And my friends, the ‘grams will not disappoint — the packaging on these is minimalist AF and basically screaming for you to paint your nails pink and pose with it in your hands in front of a body of water.