There’s nothing better than a refreshing glass of rosé in the summer—except for maybe the Instagram photo you take to make everyone jealous. So it’s probably no surprise that somebody has turned the popular #RoseAllDay hashtag into its own brand of wine.
Biagio Cru Wines & Spirits is introducing Rosé All Day wine across the country this May. Using grapes sourced from the Languedoc-Roussillon region of France, the bottles will retail for around $12.99, depending on where you buy them. (The wine also comes in cans, which retail at $14.99 for a four-pack.) And it’s likely a good business move, since rosé sales are soaring.
Plus, if you’re the type of wine shopper who buys based on a cool label alone (which, to be fair, is most people), it’s hard to resist this one when you’re at the wine store. Just think of all the Insta likes!